Tuesday, July 28, 2009

Office 2007 Trial as a Marketing Tool

We have a relatively new client, in which we are replacing another support provider. A number of the computers have Office 2007 Trial version installed that is just now expiring. I am sure the point was to demo the software and make the sale, but there was no communication with the staff.

End results of installing trial software without a formal evaluation process:
  • Staff are annoyed when trial software expires and ceases to work
  • Productivity is lost while staff figure out they can still open documents manually in Office 2003, but not by just double-clicking the doc
  • Client pays $$ for me to uninstall Office 2007
  • No sale is made because no actual evaluation is done
  • Waste of everyones time and $

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